AMAZON PRIME: TAYLOR SWIFT & VALENTINES DAY CAMPAIGN
Want to know two things that are celebrated by millions worldwide? Valentines Day, and when Taylor Swift announces a tour.
In true Bezos fashion, Amazon Prime sought to reach swifties with an invitation to purchase friendship bracelets just in time for Taylor Swift's arrival in Australia for her Eras Tour. The outcome? A huge surge in online sales on Amazon, with thousands of friendship bracelets sold in under 24 hours. Talk about swift results...
Oh, and Valentines Day just happened to be falling around the same time, so we reached lovers nationwide with a heartfelt offer of one-day delivery on all gift purchases, leaving no excuses for those last-minute gift givers.
In true Bezos fashion, Amazon Prime sought to reach swifties with an invitation to purchase friendship bracelets just in time for Taylor Swift's arrival in Australia for her Eras Tour. The outcome? A huge surge in online sales on Amazon, with thousands of friendship bracelets sold in under 24 hours. Talk about swift results...
Oh, and Valentines Day just happened to be falling around the same time, so we reached lovers nationwide with a heartfelt offer of one-day delivery on all gift purchases, leaving no excuses for those last-minute gift givers.
Role: Copywriter
Amazon Prime Digital OOH - Taylor Swift Eras Tour 2023-2024
Amazon Prime Bus Shelter Digital OOH (QVB SYDNEY) - Valentines Day Campaign
AMAZON PRIME: ACTION TIME. IT'S ALL ON PRIME.
Billboards can be boring. Not this one.
To celebrate the launch of 'Reacher' and showcase the versatile action-packed offerings on Amazon Prime, we launched a break-busting block-buster OOH billboard in the shape of a card clapper. Let's just say, this ad had people on the edge of their seats - literally.
Role: Designer & Copywriter
Role: Designer & Copywriter
EMPOWER WITH FLOWERS: THE LOST FLOWERS OF ALICE HART x BARNARDOS x FLORALY
Millions of women suffer silently from the effects of abuse on a daily basis. To give victims a voice, Amazon Prime partnered with Floraly to raise funds for women facing domestic violence. For every bouquet purchased, Amazon donated $20 to Barnardos in support of women escaping domestic violence. The campaign delivered a nationwide impact, nurturing hope, one bouquet at a time.
Role: Copywriter
