AUDI: WELCOME TO THE DARK SIDE
To launch the all-new Audi Q5 Black Edition, Audi needed to make an impact through striking copy that enticed viewers to purchase and become a part of an elite collective. How was this done? Through a national campaign 'Welcome To The Dark Side'; a cheeky and comical headline that reached Australians through national OOH bus shelter advertising.
Role: Copywriter
AUDI FOUNDATION: GIFT CARDS
Audi provides thrilling track days through its Audi Foundation portal on the website. However, few visitors were registering due to the high ticket costs. To address this issue, Audi introduced striking gift cards on the site. These cards effectively conveyed the value of the Audi Driving Experience in a concise and emotive manner. Moreover, they enabled customers to gift a track day component to loved ones, thereby generating revenue for Audi through this innovative initiative.
Role: Designer & Copywriter
