THE DEPARTMENT OF HEALTH & AGED CARE: MEDICAL COSTS FINDER
Each year, millions of Australians undergo medical appointments that often carry hefty and undisclosed costs. The Medical Costs Finder takes the pain out of planning medical appointments by helping people find and understand costs for general practitioners (GPs) and medical specialist services across Australia.
Role: Copywriter
ASIC: DON'T GET BURNT BY HYPE
In conjunction with the release of the film 'Dumb Money', ASIC partnered with cinemas across Australia to educate viewers about the dangers of online 'get rich quick' schemes. The campaign 'Don't get burnt by hype' achieved global success, grabbing attention from The Sydney Morning Herald, The Australian Financial Review, and prominent government figures. The campaign was effective in reaching millions of Australians with this crucial public announcement, in a creative and impactful way.
Role: Copywriter