IKEA: BARCODE CROSSING
IKEA is renowned for its vast range of furnishings, yet in metro areas, apartment dwellers often don't own a vehicle, making it difficult to transport furniture home.
Introducing the IKEA crossing—a scannable barcode on the street for apartment residents to scan from their balcony, granting instant access to an exclusive IKEA online portal. Here, they can shop the latest deals and have furniture delivered straight to their door in no time. Now that's flat-out impressive.
Introducing the IKEA crossing—a scannable barcode on the street for apartment residents to scan from their balcony, granting instant access to an exclusive IKEA online portal. Here, they can shop the latest deals and have furniture delivered straight to their door in no time. Now that's flat-out impressive.
Role: Designer & Copywriter
